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Zype to Demonstrate New Features for OTT App Publishing, Analytics and Monetization at NAB Show

NEW YORK–(BUSINESS WIRE)–Kind, the leading video infrastructure and API platform, today announced that the company will unveil new product innovations and integrations for OTT video publishers at this year’s NAB show. Zype representatives will be in Las Vegas to demonstrate new features of the Zype platform at the NAB show from April 23-27.

With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart TV sold. Zype powers over 1,400 video apps and streaming channels from a platform that reaches 30 million monthly users and processes over 20 billion video API requests per month. Those interested in meeting the Zype team at the show can submit a meeting request here.

Over the past year, Zype has made significant investments to meet the needs of audiences seeking leading end-to-end video distribution solutions for the OTT market. A leader in cloud-based solutions for video content management and distribution, monetization, in-app delivery and publishing, Zype enables content publishers to succeed in OTT video distribution, whether they want to launch channels FAST on digital linear distributors or create automated streaming applications across web, mobile, tablet and connected TV destinations.

At the NAB Show, Zype will preview new features of the Zype Platform, including:

  • Zype App Builder – Build and launch stunning no-code apps for OTT streaming with the latest generation Zype Apps Creator and extend video reach to new device ecosystems quickly and reliably
  • New Features in Playout 2.0 – From live video insertion capabilities, to advanced advertising tools, to its intuitive horizontal programming timeline, Zype’s 2021 NAB Product of the Year, Playout 2.0, packs must-have features into an intuitive interface for easy distribution broadcast
  • Advanced Advertising Capabilities – Zype’s latest integrations with partners like IRIS.TV and TripleLift allow customers to better monetize their videos and drive more revenue through better end-user ad experiences, including native in-program advertising opportunities and contextually relevant advertisements for adjacent content
  • Advanced analysis tools – Decipher first-party streaming data with Zype’s suite of analytics tools that present a consolidated view across all publishing platforms with the ability to leverage add-ons for geo-analysis, l quality of experience analysis and data alerting capabilities

Last week, Zype announced its acquisition by Backlighta global media technology company comprised of five rapidly growing, innovative media software companies whose cloud-based solutions dramatically improve every stage of the media content lifecycle.

At the NAB Show, Zype will be joined by three other Backlight companies – ftrackthe creator of award-winning production tracking, interactive media review and team collaboration platforms; iconic (booth #N1743), a cloud-native SaaS media management solution that enables users to share files from any storage, collaborate on video, and enrich media with AI for high research capacity; and wild mochaa leading platform for creating digital content from sports, news and entertainment.

About Zype

Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute professional-quality video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated application publishing and delivery, Zype’s SaaS enables video creators, publishers or distributors to create, launch and quickly manage high-quality video products at scale. With an extensive ecosystem of video connectors and technology partners and an award-winning support team, Zype customers confidently increase reach, engagement, and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is privately held with over 300 customers worldwide.