Apps earnings

Sensor Tower: Apps will overtake games in mobile spending by 2026

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Sensor Tower has published its five-year forecast for the mobile games market, in which he expects the market to grow at a steady rate. In addition to app spending exceeding $200 billion, apps will also take up a larger share of spending by 2026, at least on the App Store.

Mobile spending will continue to grow in the near future, the report says. It will reach approximately $233 billion by 2026, with the majority of in-app spending occurring on Apple’s App Store. The App Store will account for $161 billion, with the compound annual growth rate of the Google Play Store reaching $72 billion over the next five years.

However, not all of these expenses will occur in mobile games. Sensor Tower predicts that, by 2026, non-gaming apps will collectively have more revenue than games. On the App Store, games will account for 43% of revenue, or $70 billion. Apps will be worth $91 billion. On the Play Store, it will be slightly different: games will retain a 63% revenue share, but will trend downward.

Sensor Tower also predicts that Asia will see the strongest growth in app adoption. The region will reach 88.3 billion first downloads by 2026.

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