Apps earnings

Meditation apps lose engagement as people return to normal lives

Millions of people started using meditation apps at the height of the pandemic. The imposition of lockdown and the fear of the coronavirus made people feel stressed, which forced them to use these apps to keep them mentally fit at the start of the pandemic.

This has helped meditation apps gain millions of users. A report suggests these apps have lost ground as people resume their normal lives.

30% decline in the last 90 days

A report by research firm Apptopia claimed that the combined user sessions of the top 10 meditation apps fell 48% from their height in the second quarter of 2020.

On average, apps in this market are seeing their sessions drop by 30% over the past 90 days.

The report further reveals that the drop in engagement is not because people don’t want to meditate, but because they have very less time to do so. Their normal way of life prevents them from meditating.

Meditation apps see downward trends

Calm and Headspace meditation app user sessions were down 26.4% and 60.3% (YoY) in July, Beside this the Both major meditation apps have seen a steady downward trend for engagement metrics since January 2021.

All of the top meditation apps are experiencing declining trends in engagement, except BetterMe: Mental Health and Breethe.

Having a negative impact on employees

The drop in user sessions has impacted revenue, which ultimately affects the employees working in these companies.

However, Calm and Headspace were still able to increase year-over-year revenue in the second quarter. Meditation App Calm a has just announced that it is laying off 20% of its staff.

(IANS entries)